ANALYSIS AND DEVELOPMENT OF THE MECHANISM OF INVESTMENT POTENTIAL OF THE TOURIST NETWORK IN A PANDEMIC

Abstract

Transformation of the mechanism for increasing the investment potential of the territories of Russia in the context of the COVID-2019 pandemic repeatedly strengthens the importance of an active policy in the field of forming the concept of promoting territories in general and in particular in the interregional market of tourist services. In the current conditions of the pandemic, fundamentally new goals and objectives of regional policy create the basis for the search for new tools and technologies in the field of promoting territories in the interregional market of tourist services. At the heart of formation of the concept of promoting the territory in the market of tourist services lies the effective use of its tourist potential and formation of inter-organizational relations in the tourist-recreational network of the territory, which contributes to an increase in the attractiveness of a city, a region on the inter-regional market of tourist services. When forming the concept of promoting domestic regions in the interregional tourism services market, in addition to the consequences of the pandemic, it is necessary to take into account the current long-term trends: insufficient popularization of domestic territories in the tourism services market. The unsatisfactory quality of tourist services provided is confirmed by the contribution of tourism to the gross domestic product of the Russian Federation, which amounted to only 5.0% in 2019, with an average global value of this indicator of 10.2%.